Archive for August, 2016
Thursday, August 18th, 2016
When it comes to shipment management for small business trucking, a smartphone is a business owner’s best friend. In addition to providing a means of relaxation and entertainment (Candy Crush, anyone?) smartphone apps are helping small companies change the game and improve efficiency.
From savvy startups to big-name tech giants, companies are looking to reinvent the way small business trucking operates.
Convoy is a start-up from Seattle that aims to create an on-demand shipment management service for truckers. Local truckers will be given a smartphone app in which they can see and accept shipments that can be delivered in one day. This benefits the trucker by allowing for more deliveries per day and immediately connects the drivers with clients who need goods shipped. The smartphone app will have a added security feature in the interface which allows the clients to follow its product in transit, right on the map.
Blackberry, the one-time leader in the smartphone game, has just launched a new product aimed at helping trucking companies track goods in transit. Blackberry Radar is a product for trucking companies that provides tracking and logistic support. This tracking support has many benefits including reducing cost of operations, improving on-time delivery, and preventing theft. The way the tracking software works is that you install a tracking device on the trailer door of your truck, then the radar sends real-time alerts when the vehicle has driven through a defined area. The radar can also send information on the humidity and temperature levels. It also helps the warehouse workers be aware of when a shipment is going to arrive.
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Wednesday, August 3rd, 2016
Retail company professionals know that handling workforce lodging requires knowing the ins and outs of the industry. Staying up to date on technological innovations, consumer trends, and government regulations is a critical measure to good decision making. Thanks to big data, the information required to make yourself an effective retail industry expert is more accessible than ever. Tough decisions become far less daunting when you have statistics available to inform them. With so much data at your fingertips, how do you know when to rely on your intuition and ignore the metrics? Or, should you ever go with a hunch over the results from data analysis?
Fast Company suggests that the answer lies in finding a balance. An article commenting on the future of work lays out the pros and cons of relying solely on big data to inform business decisions. In some cases, the article points out, companies can be too eager to jump on results from data collection and end up rocking the boat. The retailer Target made headlines when it predicted a shopper’s pregnancy through analyzing her purchases over time and used that data to send tailored ads to her house. The problem? The shopper was living with her parents, and her father was not pleased when his daughter received promotions for baby-related goods. It’s safe to say he would have rather heard the news from his daughter, not Target’s marketing department.
The key takeaway from the Fast Company article is that while metrics are sure to keep improving, a good CEO or manager will still need his or her judgment to make the right decisions. Big data is only as effective as the person who uses it, and sometimes, that means going with your gut.
Like you, CLC knows that retail travel requires retail knowledge. Our on-staff industry experts can tailor your lodging solution to fit the needs of your fleet. Learn more about all of your options by getting in touch with CLC today.